With promotion a core role of PNZ, 'Don't say Oh! Say Physio!' reminds the public to seek out members as health treatment providers of choice.
People wait to see a physio
Research shows that around half of all New Zealand adults have a current condition that could be treated by physiotherapy. But many people wait to see if it comes right on its own before seeing a physio. We've harnessed New Zealander's desire for movement by encouraging them to make an appointment with a PNZ member. This reminds people that an active life is a happy life, and that PNZ members should be a first-call for concerns preventing them from activity.
A consistent message
The campaign has a strong, easily remembered, consistent public message, with a clear call to action; driving people to seek a PNZ member. We're highlighting the point that people don't have to put up with issues preventing them from activity when they can see a PNZ physio, and encouraging them to seek PNZ members through the Find a Physio directory and recognition of the PNZ brand. The campaign also:
- Demonstrates positive feelings of better health
- Shows a range of possible conditions
- Promotes members as leaders in physio
- Is energetic and vibrant
- Will be relevant for several years
Don't say oh! Say Physio!
The campaign creative encourages people to "Don't say oh! Say Physio!". This simple and easily remembered creative conveys the core message in a positive and vibrant way, while reminding people of the many types of "oh's!' physio can help with.
Testing showed people get the core message and are likely to be motivated to see a PNZ member. The campaign is online, in malls and on radio. Online elements are ideal in leading the public to the PNZ website to Find a Physio, with our updated website launched at the same time as the campaign.
Material for members
Launched in March 2019 the campaign includes material designed for members to use in their own marketing, providing a platform for all of PNZ to engage with the public in a united voice. Please note that the poster files below have a white bleed around the edge for when taking to a printer.
Please ensure your PNZ Find a Physio listing is up to date. Listings are only available to PNZ members and this is where the campaign will send the public to Find a Physio. Check and update your listing on Find a Physio or register to be listed by emailing firstname.lastname@example.org.
A one page campaign summary is below.