2018 PNZ Member Survey
Thanks again to everyone who completed the 2018 PNZ Member Survey. Run in December 2018, to occur after Physiotherapy Conference and before the New Year, we recognise this was a busy time – particularly with membership renewals also occurring in December. Even so, 692 members completed the survey meaning results provide a good representation of the PNZ membership.
With membership numbers at a high this year, you clearly see value in the work of PNZ (thanks for your continued support). However it’s important to know how we can be better. Following a similar format to the member survey run in May 2017, this research will be conducted again in September 2019 to identify how PNZ can improve on behalf of members.
Read the full report.
Overall feedback is that you’re happy with what PNZ is delivering but there’s some core opportunities for improvement, particularly regarding the value you see from being PNZ members. While results are encouraging and suggest we’re moving in the right direction, we can better highlight what you get from being part of PNZ.
- Although running the survey at the same time as membership renewals was likely to have some impact on member perceptions, over half of respondents (57%) thought “Physiotherapy New Zealand’s performance was good or very good”. This is comparable to 2017 figures.
- Members believe that PNZ’s main role and most values services are CPD, advocacy to government and insurance1. There’s an opportunity to continue to make our services more visible to members and review some of our offerings, with services generally under-used. Improving visibility of advocacy, online tools and spending is identified as areas of focus by members.
- Disappointingly there was a drop in the number of people who responded positively to our key value statements. Specifically, 62% of respondents agree or strongly agree that “PNZ provides valuable services and benefits to members” and 56% agree or strongly agree that “PNZ provides good advocacy and information for the profession”. Again this suggests visibility of our work is important.
Member value is at the core of all we do across PNZ. However, the recurring message from the 2018 PNZ Member Survey is that we need to make this better known. We’ll also be looking at ways we can gain a deeper understanding of what members want from PNZ, so we can spend our time delivering what you value most.
- We’re working to raise the visibility of services. As reported in the 2018 PNZ Member Survey, you’ve indicated that marketing and promotion was a notable improvement during 2018 – so we’re getting better. The updated PNZ website launching in March 2019 should also help with this, alongside changes to the PNZ Monthly Email and Physio Matters.
- Advocacy continues to be an area of focus. We’re regularly in front of stakeholders like ACC and the Ministry of Health to help ensure physiotherapy is a priority when decisions are made. The Workforce Issues report delivered with BERL in 2018 is an example of activity delivered which influences our advocacy work. We clearly need to make these activities and the outcomes more visible to members and will be striving to do so.
- In addition to advocacy, knowing CPD, insurance and professional advice rank highly as PNZ’s most valuable services has and will continue to shape our work. For example, our insurance provider was changed in 2018 to offer better insurance options for members and CPD remains a priority across the organisation. This makes the member survey particularly important, in terms of understanding what services you want from PNZ.
1 Page 8 of the 2018 Member Survey identifies the main roles of PNZ. Please note that this includes both “advocacy” and “representation”, based on what members told us were PNZ’s main roles and most valuable services in 2017. We recognise that representation and advocacy are closely-related activities, highlighting the importance of PNZ advocating for physiotherapy with a particular focus on representing the profession to key stakeholders.
Page updated April 2019