2020 PNZ Member Survey
Thank you to everyone who completed the 2020 PNZ Member Survey. Managed by independent agency Research New Zealand, the 2020 survey asked for feedback on how we're performing as well as the impact of COVID-19 to understand how PNZ can provide members with ongoing support. There were 649 responses to the survey, representing a response rate of 15%.
Overall member perceptions are improving. Most notably the extent to which members value their PNZ membership has increased, in addition to perceptions of our advocacy work which has been a focus for PNZ Office over the last year.
Read the full report.
Advocacy, insurance and CPD are reported as the most important reasons for joining PNZ and there is an opportunity to deliver increased value in these areas, as well as business support and promotion to the public.
There is also an opportunity to increase value perceptions among certain segments, with survey responses indicating members who do not currently value their membership or are uncertain of its value are generally younger with less experience in the profession.
In terms of COVID-19, members were broadly happy with PNZ support through Alert Level 4. Although most practices are operational in Alert Level 1, physiotherapists faced increased stress levels through 2020 particularly in Auckland.
It is timely that these insights can feed into PNZ strategic planning for the next 3-5 years and the delivery of key work programmes within our strategy.
This may include a focus on increased engagement among members who currently place less value their membership, seeking to understand what they value most from their membership organisation and preferred engagement channels.
There also remains a call for us to continue to prioritise supporting members as individuals and practice owners through COVID-19.
2019 PNZ Member Survey
With membership again at an all-time high this year, it’s important PNZ continues to deliver what you want. The 2019 PNZ Member Survey was managed by Research New Zealand and completed online between 23 September and 18 October, to determine how PNZ is performing and what more we can do for members. By the final close-off date 825 individuals responded to the survey, representing 20% of members.
Results suggest members are happy with what we’re doing and you’d like more of what we’ve been focused on. There’s also an opportunity to ensure people know more about what PNZ provides and better engage newer physios.
Read the full report.
Feedback indicates that members remain happy with the work of PNZ but we can be clearer about the entirety of services offered to physiotherapists. While many experienced physios agree to valuing their membership, we can further highlight what you get from being part of PNZ and look to engage those newer to the profession.
- Almost two-thirds of respondents (63%) stated they valued their membership of PNZ.
Respondents who value their membership have been members of PNZ for a relatively longer period of time compared with those who do not value their membership or are uncertain.
- The most frequently mentioned reasons for being a member of PNZ were identified as access to appropriate insurance services (78% rated this reason important), training/personal development (72%), professional services and benefits (68%), connect with the physiotherapy profession (66%) and to benefit from advocacy and information for the profession (63%). This is consistent with the previous year’s member survey.
- Key improvements that would help improve satisfaction with PNZ include relevant training/personal development (noted by 22% of respondents), representing members’ interest to key people and stakeholders (18%) and promoting physiotherapy (14%).
- Also consistent with the 2018 PNZ Member Survey there’s an opportunity to continue making our services more visible to members, with only about half of respondents agreeing that they felt knowledgeable about the extent of the services offered by PNZ.
Key insights from the 2019 PNZ Member Survey are that we should continue to deliver what we are and raise the visibility of services. We should also look to engage those newer to the profession so that we’re connecting better with all physiotherapists.
- With more experienced physios indicating they value their membership, we’ll keep doing what we are and work to improve the services members have identified they value most.
- There will continue to be a focus on improving training / CPD, member representation and promotion of the profession.
- PNZ communications, such as the member magazine Physio Matters, PNZ Monthly Email and pnz.org.nz website, will continue to help ensure members are informed about the services available to them and work being done on their behalf.
- We will consider how to best engage newer physiotherapists and what they value most from their membership organisation.
2018 PNZ Member Survey
Thanks again to everyone who completed the 2018 PNZ Member Survey. Run in December 2018, to occur after Physiotherapy Conference and before the New Year, we recognise this was a busy time – particularly with membership renewals also occurring in December. Even so, 692 members completed the survey meaning results provide a good representation of the PNZ membership.
With membership numbers at a high this year, you clearly see value in the work of PNZ (thanks for your continued support). However it’s important to know how we can be better. Following a similar format to the member survey run in May 2017, this research will be conducted again in September 2019 to identify how PNZ can improve on behalf of members.
Read the full report.
Overall feedback is that you’re happy with what PNZ is delivering but there’s some core opportunities for improvement, particularly regarding the value you see from being PNZ members. While results are encouraging and suggest we’re moving in the right direction, we can better highlight what you get from being part of PNZ.
- Although running the survey at the same time as membership renewals was likely to have some impact on member perceptions, over half of respondents (57%) thought “Physiotherapy New Zealand’s performance was good or very good”. This is comparable to 2017 figures.
- Members believe that PNZ’s main role and most values services are CPD, advocacy to government and insurance1. There’s an opportunity to continue to make our services more visible to members and review some of our offerings, with services generally under-used. Improving visibility of advocacy, online tools and spending is identified as areas of focus by members.
- Disappointingly there was a drop in the number of people who responded positively to our key value statements. Specifically, 62% of respondents agree or strongly agree that “PNZ provides valuable services and benefits to members” and 56% agree or strongly agree that “PNZ provides good advocacy and information for the profession”. Again this suggests visibility of our work is important.
Member value is at the core of all we do across PNZ. However, the recurring message from the 2018 PNZ Member Survey is that we need to make this better known. We’ll also be looking at ways we can gain a deeper understanding of what members want from PNZ, so we can spend our time delivering what you value most.
- We’re working to raise the visibility of services. As reported in the 2018 PNZ Member Survey, you’ve indicated that marketing and promotion was a notable improvement during 2018 – so we’re getting better. The updated PNZ website launching in March 2019 should also help with this, alongside changes to the PNZ Monthly Email and Physio Matters.
- Advocacy continues to be an area of focus. We’re regularly in front of stakeholders like ACC and the Ministry of Health to help ensure physiotherapy is a priority when decisions are made. The Workforce Issues report delivered with BERL in 2018 is an example of activity delivered which influences our advocacy work. We clearly need to make these activities and the outcomes more visible to members and will be striving to do so.
- In addition to advocacy, knowing CPD, insurance and professional advice rank highly as PNZ’s most valuable services has and will continue to shape our work. For example, our insurance provider was changed in 2018 to offer better insurance options for members and CPD remains a priority across the organisation. This makes the member survey particularly important, in terms of understanding what services you want from PNZ.
1 Page 8 of the 2018 Member Survey identifies the main roles of PNZ. Please note that this includes both “advocacy” and “representation”, based on what members told us were PNZ’s main roles and most valuable services in 2017. We recognise that representation and advocacy are closely-related activities, highlighting the importance of PNZ advocating for physiotherapy with a particular focus on representing the profession to key stakeholders.
Page updated January 2021